WILL THE US GO ON TOTAL LOCKDOWN TV
Many movies and TV shows will rake more profit on the digital platforms following the footsteps of Trolls World Tour and some might release exclusively for OTT platforms like Manhunt, Ghost Stories and Guilty.More movies will hit the popular OTT platforms like Prime Video, Netflix, Disney+ and Eros Now after their initial release in their theatres.Theatres will soon become an exclusive or luxury experience as audiences can watch the hot new releases as well as the classics on a combination of OTT and DTH from the comfort of their own homes at the fraction of the price.Already, several production houses have a collection of their content available for platforms like YouTube, but soon they will reach out to other rising OTT platforms of preference in India including Hotstar, Sony LIV, Hoichoi, Eros Now and Sun NXT.
WILL THE US GO ON TOTAL LOCKDOWN MOVIE
The OTTs will find newer ways to make advertising profitable as movie watching becomes more common and cheaper for everyone with a subscription.The demand for high-quality content is increasing every day as the common person is able to access OTT platforms from their home.
Right now, the emerging trend of OTT streaming of content puts forth the following trends – The new OTT trends entail for consumers and producers In fact, the mass availability of content can eliminate the necessity of piracy altogether. Release via OTT channels can eliminate the threat of piracy production houses currently face in India. While cinemas can still see multi-million dollar releases, they can minimize the monetary risk by taking out a minimum guarantee deal for covering their production cost. The production house could potentially make millions within the first weekend of release by monetizing their online ads. The launch of a new movie on DTH and OTT simultaneously can garner over billions of viewers across the globe. OTT can help content reach millions of potential consumers at the fraction of the cost of a formal release and traditional ad promotions. Therefore, the need of the hour is for the key investors to think about the integration of technologies. Initially, there might be discomfort among the big players of the film industry regarding the new normalcy, but research shows that, even in a post-COVID19 world, OTT services will continue to dominate. At the same time, ad-spends have gone down significantly due to a knock-on effect of the recessionary impact on financial services, e-commerce and automotive industries. The halting of productions may have dried up the content line, but streaming hasn’t stopped via the OTT platforms across the country. As the lights are going out on live events, shoots and movie premiers, the only silver lining amidst all this is the rise of the popularity of OTT. Coupled with the numerous ongoing and new projects on hold, the film industry might be looking at losses around INR 30 billion. For weeks now, films have been bearing the brunt of cinema complex/hall closures.
With the extended lockdowns and the current state of the economy, OTT seems to be the next normal for the world of entertainment. OTT: The need of the hour and a silver lining With over 40 OTT platforms to choose from, the Indian consumers can watch their favourite TV show or catch the latest movie on their mobile phones as long as they have an internet connection. The average time spent by each Indian subscriber has gone up from around 20 to 50 minutes to at least one hour during recent times. At least that's what the statistics from Indian OTT subscribers are saying right now.
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